FASHION | Celebrate National Bikini Day with Boux Avenue

I am a huge fan of Boux Avenue. It’s just that bit more classy than Ann Summers and has filled the hole in my heart that La Senza left – and is better quality too. You get what you pay for at Boux Avenue and all the stuff is just SO DAMN PRETTY and feminine.

I’ve even posted before about how comfortable I was when getting measured in one of their stores – and how I accidentally spent £160 on lingerie, pyjamas and swimwear when only planning to buy a bikini – oops!

So with today being #NationalBikiniDay I thought what better brand to feature than Boux Avenue – especially as for today only they’re offering 50% off all swimwear to celebrate!

Formidable Joy | UK Lifestyle Blog | Fashion | Celebrate National Bikini Day with Boux Avenue | #NationalBikiniDay | Boux Avenue | Swimwear | Lingerie

Sometimes a simple bikini but with a bold and tropical print just does the trick. This Peru boost bikini top and bikini bottoms are a classic cut, meaning the fit will suit anyone. Even if you’re just wearing this to the local pool, the pretty print is sure to make you feel like you’re somewhere a lot more exotic..

Front knot suits and one shoulder costumes are especially popular this year and are particular favourites of Love Island’s Georgia. This cut out red swimsuit is bold but beautiful and if you’re looking for something to really wow this summer, this is what you need. It’s not really practical, but I dare you to wear it without running down the beach in slow motion pretending you’re in Baywatch at least once…

Olive might seem like a boring colour but you’ll be anything but average when wearing this swimsuit with a plunging neckline and back. The lattice detailing gives it an edge, but overall, it’s a sexy but classy twist to the standard swimsuit.

Finally – and perhaps my favourite of the lot – we’ve got the Philippines boost bikini top and briefs. I absolutely adore the metal trim – but the bonus is that it can be worn as it is, around the waist or removed altogether. Plus, the colour is gorgeous.



  • Put on a bikini. You’re done! You can worry all you want but when you get to the beach and jump in that sea or lay down to sunbathe, trust me when I say no one cares what your body looks like. In fact, once you arrive, neither will you..
  • Wear sunscreen! It’s just not worth the risk to skip it. And remember to always re-apply when you get out of the water!
  • Know when to accessorize. If it’s boiling hot, wearing a body chain and jewellery is just going to make you even more hot and bothered – but a hat will always go a long way. Wearing a bikini to a club? That’s when the jewellery, wedges and accessories should come out!

So there we have it. Four examples of beautiful swimwear to help you celebrate #NationalBikiniDay. Enjoy!