I met Lais at one of Hard Rock Cafe’s fashion show events and straight away thought she was the coolest. Since then, I’ve lived vigariously through her adventures; if you ever find yourself on her Twitter you’ll be scrolling for days reading about what she’s up to (lately she’s been partying it up in Vegas and rocking out at Warped Tour!). By day, she works at LD Communiations. By night she DJ’s. And in her spare time she’s always up to something fun.
So of course I had to interview her..!
YOU DJ AT NIGHT, PARTY AT WEEKENDS AND YET YOU’RE ALSO VERY APPROACHABLE AND DOWN TO EARTH! WHAT EXACTLY DO YOU DO BY DAY?
By day I work at a PR agency called LD Communications. We have a bunch of cool clients, like Download, Reading & Leeds, Cirque Du Soleil, Boardmasters, Hard Rock Cafe etc. It’s a lot of fun but the hours are long and we work our butts off!
YOU’RE ALWAYS OFF DOING SOMETHING FUN, APPEARING AT THE COOLEST PARTIES AND HANGING WITH THE HOTTEST BANDS. HOW ON EARTH DO YOU FIND ALL THESE OPPORTUNITIES?
You are too kind! A lot of the cool parties/events are through work, but a lot of the opportunities I’ve been given have come through being around for a long time and meeting a lot of people along the way. I started going to gigs in South Wales when I was 13, and then started reviewing and interviewing bands when I was 18, and then with DJing and PR on top of that (as well as being a yes man in general), I’ve ended up getting to know a lot of people and have had some great opportunities through that.
HOW DID YOU GET INTO DJING AND HOW DID YOU TRAIN?
I had my own radio show when I was in uni and I also had a couple of friends who DJed clubnights so they showed me the ropes around ten years ago, and then six years ago a friend of mine told me a new clubnight was coming to Cardiff – I said I wanted to DJ and he said yes, so I started there! I pretty much made it up as I went along, and then people liked what I did and started approaching me to do more events for them. I think the key is to read the room and know music well enough to gauge what people are going to like, rather than just playing what you think is ‘cool’. There is nothing better than making people happy by playing music they can dance to!
YOU’VE DJ’D ALL OVER. WHAT ARE SOME OF YOUR MOST MEMORABLE EXPERIENCES OF DJING?
My absolute favourite DJ set of all time was at Emo Nite in San Diego – it was so sweaty and the atmosphere was amazing and I’ve just never seen anything like it. Other highlights have been Emo Nite in Vegas and LA plus their recent stint in London at a sold out Islington Academy, which was insane. I’ve also DJed Download Festival and Reading Festival where I played head to head with Huw Stephens at a silent disco, which was incredible. I will also forever have a soft spot for the nights I started out at (Team Up Cardiff and Bump & Grind) where I’ve had some of the best nights of my life.
YOU’VE MANAGED TO NAIL A REALLY CASUAL BUT STYLISH LOOK FOR EVERY EVENT I’VE SEEN YOU AT. HOW DO YOU MANAGE TO CREATE A LOOK THAT’S COMFORTABLE ENOUGH TO DJ/WORK IN BUT IS ALSO SUPER STYLISH?
This is so cute and I am very flattered! My main thing is that if I’m working/DJing for a long time then I just need to make sure my feet don’t hurt (otherwise I get livid). I like to make sure I feel good in my clothes – my go to if I’m working but also out in the night is a pair of American Apparel disco pants, a top and some boots because it looks a bit dressed up but also casual enough to work in.
WHAT ARE YOUR TOP FIVE FAIL SAFE SONGS TO PLAY?
Ooh, this depends on what type of night I’m working. If it’s rock then you can’t go wrong with:
A Day To Remember – The Downfall Of Us All
Paramore – Misery Business
Fall Out Boy – Sugar We’re Goin’ Down
Panic At The Disco – I Write Sins Not Tragedies
My Chemical Romance – I’m Not OK (I Promise)
Obviously a very different kettle of fish if it’s a different genre, but those are the ones that get everyone going at a rock night.
GREAT CHOICES! I SAW YOU WERE AT DOWNLOAD RECENTLY – HOW WAS IT?
It was amazing thank you! It’s my absolute favourite festival in the world – such a friendly atmosphere – and I’ve been going since 2010, mostly as a journalist, once as a DJ, and then the last two years I’ve been on the PR side of things. It’s very hard work but it definitely pays off. I’m very proud to be part of the team – I could never have imagined as a teenager that Andy Copping (the big boss) would be giving me a shout out when Download received a Golden Gods award.
YOU ALSO TWEETED A LOT OF LOVE FOR YOUR BUGGY CART SKILLS AT THE FESTIVAL. TELL ME: HOW DID THIS HAPPEN AND HOW AWESOME WAS IT?
Hahaha! Hilarious. LD had a golf cart to take press around on and do errands with, and during the weekend someone let me loose on it for the first time. I took an influencer friend of mine to see Asking Alexandria on it, and then gave a couple of bands/press a lift along the way. Loved it! May even consider being a professional golf cart chauffeur. Hahaha.
WHAT’S YOUR DREAM GIG LINE UP?!
Ooh, I think Rammstein as headliners (ridiculous stage show), Bring Me The Horizon, A Day To Remember, The Maine and State Champs. Also, let’s go for Craig David, Tinie Tempah and Stormzy to mix it up a bit. All so good live it blows my mind! My favourite actual festival line up was at Bamboozle Festival in New Jersey back in 2008 – the headliners were Snoop Dogg, Paramore and Jimmy Eat World, and then A Day To Remember, The Movielife, Every Time I Die, Four Year Strong etc as well as my great pals in The Blackout (RIP). That was the best! Also loved Download 2014 when the main stage was Bring Me The Horizon into Fall Out Boy into Linkin Park doing Hybrid Theory in full. Insane!
WHAT’S NEXT FOR YOU?
A very busy summer of working at festivals (Isle Of Wight, Boardmasters, Reading & Leeds etc), DJing parties, weddings and clubnights! I’ve also just come back from going to Warped Tour in Vegas and Arizona for my 30th birthday!
Lais is the ultimate edgy gal pal – I literally want to be her. If you ever spot her out and about at any events, make sure you go and say hi. Not only is she the coolest person ever, she’s also super talented!
What did you think of my interview with Lais? Let me know!