I’ve always been a big fan of Hard Rock Cafe – from their restaurants to the merchandise and everything the brand stands for. Plus, it’s heavily influenced by rock ‘n’ roll and I love that music memorabilia can be found on display in all of their restaurants.
We were spoilt for choice and definitely well looked after.
When it was time for the show, Sarah Handy, sales and marketing manager, introduced the show and gave us a bit of an insight into the brand, the clothes that we would be seeing and the models in the show. She also introduced Reka Abid, who arranged the outfits for the show, and Craig Nightingale who organized it all. I found it really interesting how Hard Rock Cafe didn’t just use random models – they’ve used ambassadors for the brand who will be working/collaborating with them on a regular basis, which was nice.
I’ve not been to a ton of catwalk shows, but it was also fun to see each model have their own personality walking down the catwalk, rather than looking straight ahead and stony faced. Some danced down the catwalk, others bounced energetically – and often, when one model replaced another, they interacted with each other with a high five or a hip bump.
I really liked this idea. It gave the show a very informal but fun tone to it.
But onto the clothes. The beautiful, beautiful clothes.
I wanted them all.
We saw a ton of tops in different styles and fashion with the traditional Hard Rock logo – what I like about the logo is that it’s actually rather stylish as it is. I’d happily wear a top branding the logo in an everyday situation not just, y’know, in a bid to promote the brand.
The spring collection was gorgeous with both bold and pastel slogans and all outfits accompanied by bright and delicious looking summer cocktails. I wanted everything, but I particularly loved the simple but sweet vest tops, and a gorgeous top with a distressed detail on the back which was right up my street. The turn it up muscle tee’s were really cute too.
There was even a range created in collaboration with Pitbull. These included bold pink and blue prints against more versatile coloured tops and had a real LA/Vegas vibe to them.
Overall, the collection was really stunning and I liked that everything was so wearable. Some fashion’s you see on the catwalk and could never imagine even trying to pull it off but Hard Rock’s spring and winter lines are simple but eye catching, and the models demonstrated how the range’s could very easily be dressed up or down.
I had so much fun viewing the newest collections and found myself realizing that Hard Rock is a lot more than just a brand – it’s a lifestyle too, really, and I enjoyed meeting those behind the scenes and hearing about how exciting it was putting together the first ever (and very successful!) Hard Rock fashion show.